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Innovation Spotlight: What Fits Inside

Tangiblee
Kenzie DeLong
  |  
May 6, 2024
Innovation Spotlight: What Fits Inside

Returns for any reason can be costly in both time and money. They also diminish the customer’s experience and can leave a bad impression. Your customers want to feel confident that their items will fit into their new handbag or luggage. Static images and product dimensions do not provide customers with an accurate understanding of what will fit inside. 

Tangiblee is excited to announce the release of What Fits Inside (WFI). This feature allows customers to visualize what personal or household items will fit inside of their bag. Customers can engage with the feature to add or remove items. They are able to visualize how full the bag is with a moving scale that indicates a percentage of bag capacity. 

For example, a customer may be looking for a new overnight bag. They want to ensure that two t-shirts, two pairs of shoes, a pair of jeans, and some umbrellas will fit inside. The bag will initially load at 100% capacity, and the customer will be able to unload and load the bag with items of their choosing. 

Looking to elevate your e-commerce site with Tangiblee? Schedule a demo here.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.


Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.


También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.


Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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