Gemstone Sizing Tool - Transform How Your Customers See Gemstones -Interactive. Accurate. Seamless.
Tangiblee
Elizabeth Puchynets
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January 29, 2025
The world of gemstones is a kaleidoscope of colors, shapes, and sizes, each with a unique allure. This inherent diversity presents a significant challenge for online retailers, as accurately conveying the size and scale of these precious stones can be incredibly complex.
Tangiblee's gemstone sizing tool empowers jewelry retailers and gemstone producers to elevate their online presence and drive sales by offering customers a unique and valuable shopping experience.
The Challenge:
Online jewelry shopping presents unique challenges. Customers struggle to visualize the size and scale of gemstones, leading to uncertainty and potential returns.
This can negatively impact customer satisfaction and erode retailer and producer profitability.
Tangiblee's Solution:
Tangiblee addresses this challenge with a cutting-edge gemstone sizing tool that allows customers to:
Visualize Gemstones on Hand or Ear: Experience how different-sized gemstones appear on a hand or earlobe, providing a realistic preview before purchase.
Explore Various Shapes: Easily switch between different gemstone shapes (round, oval, pear, etc.) and see how each looks in various sizes.
Enhance the Shopping Journey: Create an interactive and engaging shopping experience that captivates customers and encourages exploration.
Benefits for Retailers & Producers:
Reduced Returns: By minimizing the "guesswork" for customers, you significantly reduce the likelihood of returns, improving customer satisfaction and boosting your bottom line.
Increased Sales: The interactive and engaging experience encourages customers to spend more time on your website, leading to increased dwell time and, ultimately, higher conversion rates.
Enhanced Brand Image: Position your brand as innovative and customer-centric by offering a unique and valuable shopping experience.
Competitive Advantage: Differentiate yourself from competitors by providing a cutting-edge tool that enhances the online shopping experience.
Stronger Retailer Relationships: For gemstone producers, this tool fosters more substantial relationships with retailers by providing them with a valuable tool to enhance their own customer experience.
Easy Integration and Customization:
Tangiblee's gemstone sizing tool is designed for easy integration into your existing website. It can be customized to match your brand's aesthetics and seamlessly integrate with your existing online store platform.
Here is an example of our current client, Reve Diamonds. View "Hand Visualizer"
Let's be honest: Your website is more than a catalog in the lively world of online jewelry sales. It's your virtual store. And to truly shine, you need more than just images of your jewelry items.
That's where Tangiblee's "Build Your Look" comes in, transforming your site into an interactive, sales-driving experience backed by the concrete results it provides and a quick implementation process.
No 3D Models from you
No charges per SKU served
Compatible with any platforms your website is built in
Not only your best sellers - Tangiblee covers all the catalog
It is not just the feature - it is the solution proven to stand out and resolve, most importantly, questions of your jewelry customers and help your store sell more.
How it Works
Tangiblee's Build Your Look solution can be opened via a call to action (button) on your PDP; it can be a standalone page on your website or an embedded solution directly into your PDP along with the rest of the images of your jewelry item.
See how some of our clients enabled Look Builder by Tangiblee below:
Starting the discovery with Sethi Couture, the brand is renowned for its signature stackable rings, known as "Sethi Stacks," which allow wearers to create personalized combinations of rings. Sethi Couture used a CTA to open their Build Your Stack solution.
Dana Rebecca Designs has a separate page showing the possibility of stacking and then letting the customers try on the rings virtually.
Customers drag earrings onto a model's ear, guided by easy-to-see hotspots. We simplify it with pop-up help, like "Tap & Drag" and "Tap to Remove." They can undo or redo their choices, experimenting without fear.
Filters help them find exactly what they want, while we also present them with tailored suggestions and pre-made looks.
A live cart shows their stack and price as they build, so it is super easy to purchase everything at once.
To complete the shopping, the "Try It On" functionality lets them see the look on themselves using their phone. Yes! They can try on the selected items directly from that screen because this is a part of Tangiblee's experience - no limitation on content - only the maximum value of the displayed catalog.
With Look Builder by Tangiblee, jewelry retailers can make a personal style guide for their customers. The Inspiration Gallery shows the best combinations to promote to customers.
Helzberg, a well-known national jewelry retailer with a long-standing reputation for offering elegance and a wide range of jewelry styles, has a separate page, "Curate Your Earring Stacks" and an “Inspiration Gallery” to help the customers make their choices.
Charm Builder, which is another available model, shows different options if you are focused on some specific categories.
Helping shoppers become their stylists by giving them access to the perfect looks and advice is easy and fun. They can compare and stack various jewelry and watch categories, virtually try on their selections, and receive curated options.
Why Look Builder and Virtual Try On are essential for everyone selling Jewelry online
1. Bring Jewelry to Life: Beyond Static Images
The Challenge: Flat photos often fail to capture your pieces' shine and scale. Customers crave a real-world feel.
The Look Builder Edge: Tangiblee allows customers to virtually "try on" jewelry. They can stack and arrange items on models or their photos. This immersive visualization builds confidence and reduces returns.
2. Boost Your Bottom Line (and Your Metrics!)
The Opportunity: Selling individual pieces is good, but selling coordinated looks is even better.
The Look Builder Advantage: Tangiblee helps customers create beautiful stacks. This drives multi-item purchases and boosts sales in other categories.
We can add watch items from your catalog and let customers stack them. This also increases your average order value (AOV). Curated looks and inspiration galleries guide them towards complete ensembles.
The Proof: Users who engaged with the Look Builder showed, on average:
3. Anchorless Virtual Try-On Experience - Record Once - Try on All the Catalog
Tangiblee gives your customers the convenience of trying on every item in your catalog in a one-shot or recording.
4. Engage and Delight: An Interactive Shopping Experience keeping the customer within your ecosystem
The Need: Static product pages can be, well, static. You need to capture and hold attention.
The Look Builder Solution has easy drag-and-drop features. It includes customizable filters and a virtual jewelry try-on option.
This lets customers share their experiences with others for advice. This creates a fun and personalized shopping experience. This approach turns customers into active participants in their shopping journey.
5. Uncover Hidden Gems: Enhance Product Discovery
Thepotential lies in traditional listings overlooking some of your most beautiful pieces.
The Look Builder Spotlight: Tangiblee showcases complementary items and encourages exploration, revealing hidden treasures and expanding customer awareness of your collection.
6. Use it In Physical Stores
The Potential: Some of your items can be out of stock in this physical store. Storing has some limitations.
The Look Builder Spotlight: Digital storage allows all the items to be in stock. Provide your team with some training and let them give your in-store customers a try on any item from your catalog anywhere.
6. Tell Visual Stories: Elevate Your Brand Narrative
The Power: Online jewelry retail needs to replicate the captivating visual merchandising of physical stores.
The Look Builder Canvas: Tangiblee helps you create engaging product stories. It shows how items work together and inspires customers to express their style.
7. Data-Driven Decisions: Optimize Your Strategy
Tangiblee tracks user interactions, providing valuable data on popular combinations, filter usage, and conversion rates, empowering you to refine your strategy. We have our own Tangiblee Managed Portal. It shows all the data to our customers. This data shows how users interacted with your catalog covered by Tangiblee.
In the dynamic realm of online jewelry and watch sales, allowing customers to visualize and personalize their selections is essential. Augmented reality is not just a luxury. Tangiblee's Build Your Look solution simplifies this process, making it engaging and effective.
Empower your shoppers, increase sales, and fully utilize your catalog with Tangiblee.
Introduction: VTO Clip vs. Classic AR – What’s the Difference?
VTO Clip and live AR work differently. These differences affect their performance and users' feelings about them.
Classic AR relies on the user's device to overlay 3D models directly onto the real-time video feed. This reliance requires the AR system to constantly process the camera's input and render virtual objects in real time, aligning them accurately with the user's movements.
VTO Clip works differently. Instead of relying on real-time rendering, it uses a recorded video of the user's hand or wrist. It is processed on a server where high-poly models and sophisticated rendering techniques are applied.
Both approaches have their strengths, especially for customers who want to see how rings, watches, bracelets, and other accessories look on them before making a purchase.
But Tangiblee's VTO Clip offers several advantages over the classic AR approach. This article discusses these benefits and shows why VTO Clip is a superior choice for retailers and brands.
1. Record Once, Reuse Many Times – The Power of VTO Clip
One of the VTO Clip's most significant advantages is its ability to record a video once and reuse it across all your products.
Imagine you create a video of your hand wearing a generic bracelet. With VTO Clip, the same video can be used to visualize different bracelet styles and sizes without recording a new video for each product. This saves the online customer time and effort and ensures a consistent experience. By eliminating the need for prolonged or repetitive arm positioning during the virtual try-on process, VTO Clip helps avoid discomfort or "gorilla arm syndrome," which can negatively impact user satisfaction.
In contrast, classic AR often requires separate recordings or real-time adjustments for each product, which can be tedious.
2. Superior Quality Through Server-Side Rendering
A significant benefit of VTO Clip is its use of server-side rendering, which allows for a much higher-quality output. While classic AR must render each frame in real-time to avoid lag (usually within 33-50 milliseconds), VTO Clip pre-renders the video on the server.
Server-side rendering allows high-poly models and advanced techniques to produce a more detailed and realistic visualization. By pre-rendering the product visuals onto the recorded video, VTO Clip can afford to take longer—up to 1-2 minutes per frame—to ensure the highest quality output. This server-side processing enables more complex models and higher resolution. It also supports advanced visual effects, like better lighting and shadows. This approach creates a more realistic and attractive try-on experience. It also allows more devices to support the technology, including cheaper or less powerful ones.
3. Interactive & Shareable Content – Engage Your Customers
VTO Clip comes with advanced editing tools that are not available with classic AR. Users can pan through the video, zoom in and out, and stop on specific frames for a detailed look at the product. These features are especially beneficial for high-value items like jewelry and watches, where seeing intricate details from different angles is essential. With VTO Clip, you can explore every angle and detail at your leisure, creating a more thorough and satisfying shopping experience.
This interactive page allows users to pan, zoom, and even stack or move SKUs. Interactivity makes VTO Clip a versatile marketing tool that can be easily shared across different platforms, driving engagement and interest. In contrast, classic AR usually relies on static images and simple links, which are less engaging and shareable.
4. Effortless Coordination and Improved User Experience
Classic AR requires precise hand and finger placement when recording, which can be challenging, especially if you want to display multiple products or move a ring between different fingers.
With VTO Clip, you don't have to worry about perfect positioning while recording. First, recorda high-quality video, then choose and adjust the products. This two-step process simplifies the virtual try-on experience, making it more enjoyable and user-friendly.
5. Accurate Fit and Realistic Sizing for Maximum Confidence
VTO Clip offers a more realistic fit by calibrating for different wrist sizes. Size calibration is particularly useful for virtual try-ons of watches and bracelets, as it more accurately represents how a product will look and fit on your wrist than Classic AR. Accurate sizing is a weakness of classic AR because it requires transmitting multiple 3D models to the user's device; this can impact performance and limit the number of wrist sizes realistically rendered.
This calibration feature is essential in the watch category because traditional AR solutions often scale the entire 3D model rather than adjusting the size of the bracelet or the watch band, leading to an inaccurate representation of how the watch will look on different wrist sizes. Future developments in VTO Clip promise to bring even better body tracking capabilities, enhancing its usefulness and appeal.
Why VTO Clip Is the Future of Virtual Try-Ons
VTO Clip distinguishes itself with its versatility, high quality, and user-friendly features. It excels particularly for products requiring detailed and realistic representation, such as jewelry and watches. Its ability to reuse content across various products, with advanced editing features, beautification options, realistic fit calibration, and superior server-side rendering, makes VTO Clip the preferred choice for brands and e-commerce retailers.
VTO Clip allows scaling across complete product catalogs and avoids the high costs of 3D models.
VTO Clip is ready to lead in technology, providing innovative solutions that enhance user experience and boost e-commerce success.
Keep an eye on Tangiblee.com as we continue pushing the boundaries of what virtual try-ons can do!
