How Tangiblee is Combating the Imperfections of AI
Tangiblee
Kenzie Wilson
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September 13, 2023
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In 2025, a static website is a silent salesman. For modern customers, especially Gen Z, shopping isn't just a transaction — it's an act of creation. They don't want to buy your brand; they want to build with it when it is logical to create charm variations on the necklace or pendant.
This is why Charm Stacking has become a dominant trend and why an Interactive Charm Builder is no longer something extra but rather your website's next essential sales tool.
This guide breaks down why a Charm Builder is so important, how it works, the categories it supports, and how easily you can implement this powerful technology. Tangiblee provides e-commerce retailers with a variety of virtual try-ons, sizing, and contextual tools - Charm Builder has become one of the most popular among our current clients.
Why is an Interactive Charm Builder So Important Now?
The old e-commerce model is broken. Showing a photo and an "Add to Cart" button isn't enough. An Interactive Charm Builder solves the most significant problems holding back your sales.
It Answers the Personalization Demand: Customers crave uniqueness. A Charm Builder gives them the power to create a one-of-a-kind piece that tells their story, making them far more likely to buy.
It Eliminates Purchase Anxiety: The #1 reason for cart abandonment in jewelry is uncertainty. "Will this look right?" A Charm Builder provides a live preview, turning doubt into purchase confidence.
It Boosts Customer Engagement: Instead of passively Browsing, customers are actively designing. This "gamified" experience keeps them on your site longer, allowing them to interact deeply with your products and build a connection with your brand.
How the Tangiblee Charm Builder Works for Your Customer
Tangiblee's technology transforms a confusing process into a fun, creative session by solving the core frustrations of online shopping.
1. It Starts with a Canvas
Problem Solved: The "Blank Page" Syndrome. The terror of limitless options is absolute. A builder provides the perfect starting point, turning overwhelming choice into focused creativity.
How: The customer chooses their base—the starting point for their Charm Stacking story.
2. They Curate Their Story
Problem Solved: The "Endless Aisle" Nightmare. Endless scrolling through hundreds of items is exhausting and not inspiring. A Guided Flow turns a noisy warehouse of options into a calm, curated boutique experience.
How: With a Guided Flow, they can easily browse and add charms, filtering by style or collection. There’s no overwhelming grid of products.
3. They See it Come to Life.
Problem Solved: The "Imagination Gap." The mental gymnastics of guessing scales and combinations create doubt. Live Previews instantly close this gap, replacing "I think this will work" with "I know I love this."
How: With every click, Live Previews instantly show their creation on the base chain they selected. There's no guesswork, just the joy of seeing their vision realized.
4. They Buy Their Creation Effortlessly
Problem Solved: The Momentum Stopper. Designing builds excitement and a powerful forward momentum toward the sale and forcing a customer into a tedious, multi-step chore to check out stops that momentum cold. This feature ensures the customer's creative energy flows directly into a conversion.
How: When the look is perfect, a single "One-Click Add All" button adds the entire, multi-piece creation to their cart. It’s frictionless.
Tangiblee’s Charm Builder isn't limited to just one product type. It's a versatile solution that powers personalization across your entire collection.
Necklaces & Pendants: Allow customers to build the perfect "neck mess," layering chains and selecting the ideal pendants to create a signature look.
Charm Bracelets: The classic use-case, perfected. Customers can fill a bracelet with memories, mixing and matching to create a true wearable memoir.
The "Charm Bag" Revolution 2025: Tap into the massive high-fashion trend of personalizing handbags. Let customers see exactly how different charms will look on your products, turning a handbag into a unique piece of art.
The Business Impact: How a Charm Builder Helps You Sell More
By solving customer problems, the Charm Builder directly drives powerful business results.
Massively Increase Average Order Value (AOV): You stop selling one charm and start selling five, plus the bracelet or bag. The tool is designed to help you create a complete look.
Drastically Reduce Returns: When customers see exactly what they're getting, the gap between expectation and reality disappears. Confident purchases mean fewer returns.
Build Fierce Brand Loyalty: By giving customers the tools to create (the IKEA Effect), you foster a deep emotional connection to the product and your brand. They made it with you.
Fuel Your Marketing with User-Generated Content: Happy customers love to share their unique creations on social media, becoming your most potent and authentic marketers.
The Tangiblee Advantage: Effortless Integration
This sounds powerful, but is it complicated? No. Tangiblee has made the path to implementation radically simple.
All that is required from you is just one line of code that Tangiblee provides.
No 3D Models Needed: You don't need to provide any complex 3D files.
Quick & Seamless Setup: The integration is designed to be fast and painless.
Dedicated Support: You are partnered with our Customer Success team every step of the way to ensure a smooth and successful launch.
Are you ready to stop just showing products and start offering experiences? An Interactive Charm Builder is the key.
If you sell bags online — handbags, backpacks, totes, or even luggage — you’ve likely experienced the same issue:
Shoppers love how the bag looks but return it because it didn’t fit what they expected or the photos of your catalog are flawless: the 360° spin looks excellent. The dimensions are listed. They hit “buy.” And then, the return hits your inbox.
“Didn’t fit my laptop.”
“Smaller than I thought.”
“Not what I expected; looked bigger/smaller.”
Sound familiar? It’s one of the top reasons for returns in the bag category.
You can prevent non-intentional returns when your customer wants a bag that is just not the bag they expected to receive.
Tangiblee has a feature answer to this question.
What Fits Inside (WFI) by Tangiblee works to create the full contextual answer for the customer question while buying bags online.
You can offer beautiful 360° spins if you have 3D models for all your catalog, add detailed measurements to the description. But none of those answer the shopper’s fundamental question:
“Will this fit my laptop, charger, water bottle, and everything I carry daily?”
The result? Confused customers. Unexpected returns. Lost revenue.
Many brands try to solve this by shooting lifestyle images of bags filled with daily-use items. While helpful, this approach has serious drawbacks:
You’ll need a new photoshoot for every new bag
It’s costly and time-consuming—especially with catalogs of 1,000+ SKUs
Seasonal collections and new sizes require repeating the entire process
It’s not scalable. And that’s where Tangiblee’s solution changes everything.
Tangiblee’s WFI and WFI Premium are powerful e-commerce tools that visually show shoppers what fits inside a bag without costly photography.
Instead of relying on static, manually shot images, WFI leverages interactive visual content that accurately represents the items inside your bags. All based on your website imagery.
What is WFI?
WFI (What Fits Inside) brings the in-store experience online. It helps shoppers understand the actual capacity of your products using interactive visuals with real-world items.
Key Benefits:
✅ Works across all bag types: handbags, suitcases, backpacks, totes, etc.
✅ No photography required for daily items
✅ Accurate volume & capacity metrics
✅ Integrates easily as a pop-up or embedded module. Don't make consumers search for an answer—let them look and buy without hesitation.
Results:
+17.21% lift in Add-to-Cart rate
+63.42% boost in engagement
What is WFI Premium?
WFI Premium is a separate, enhanced version that adds rich functionality to increase conversions and upsells.
Premium Features:
Purchasable items inside the bag — then you can add them directly to the cart
Use curated sets (e.g., “Work Essentials”) or create your own
Magic Fill button for one-click packing suggestions
Fully customizable UI to match your brand
Business Impact:
+11.07% increase in Add-to-Cart rate
Helps shoppers “pack” the bag virtually and buy with confidence
Enables cross-selling of accessories and companion products
Why It Matters for Large Catalogs
With Tangiblee's WFI, you eliminate the need to:
Shoot dozens of items inside every bag
Stage new sets for each collection
Continuously reshoot for new sizes or shapes
Make your customer search for the additional product describtion
Instead, one scalable experience works across your entire product catalog, no matter how often your lineup changes.
What Fits Inside is Perfect for:
Fashion & handbag retailers
Travel and luggage brands
Backpack and school gear sellers
Any e-commerce store with high return rates due to size issues
Give Your Shoppers the One Thing They Want
Most shoppers don’t return their bags for no reason.
They returned them because they didn’t fit what they needed.
Tangiblee's WFI and WFI Premium answer that question — at scale, without costly photo shoots, and with measurable results.
