Innovation Spotlight: Deliver a personalized experience for your customers with Dynamic Comparison Items
Tangiblee
Kenzie DeLong
|
November 18, 2022
When shoppers walk through a physical store they often come across items that they weren’t necessarily looking for, and in some cases, they even purchase those items. Store owners strategically place certain items throughout the store to entice their shoppers to purchase more than they originally came in for.
This advantageous placement strategy can be harder to accomplish through an online store. Tangiblee is excited to announce Dynamic Comparison Items, a feature that allows online retailers to curate custom recommendations for their shoppers based on the product they are viewing.
Dynamic Comparison Feature: Wishlist Items
Here’s how it works: Within the Tangiblee solution, shoppers will be presented with a customized list of reference items in the carousel that they can compare, stack or swap with their current item. This allows shoppers to be exposed to other items from the retailer’s catalog without having to scroll through the entire website.
Shoppers can also view their recently viewed and wishlist items within the Tangiblee solution. This creates a seamless experience, alleviating the need for them to navigate back and forth across product pages to compare items. Tangiblee works with your site’s existing recommendation logic to show recommended items based on viewing trends and other personalization data.
Dynamic Comparison Feature: Recently Viewed Items
Increase Revenue Per Visitor (RPV) and Average Order Value (AOV) by providing custom recommendations for your shoppers and allowing them to have a consistent online shopping experience.
To learn more about what this feature could mean for your e-commerce site, schedule a free demo here.
Why the Digital Proposal Journey Demands Modern Ring Visualization
Every engagement story deserves a flawless beginning. But with more than half of shoppers starting their bridal search online, brands face a critical challenge:
How do you translate that emotional, intimate moment of choosing “the ring” into a digital experience that guides customers confidently toward “Yes”?
The answer lies in eliminating doubt — visually, emotionally, and technically. This is where Tangiblee’s Engagement & Wedding Ring Stacking Solution transforms the shopping journey. We don’t just display rings; we unlock the customer’s imagination. Shoppers can visualize, stack, compare, and customize their forever set in a lifelike, interactive environment that mirrors reality.
How Our Interactive Stacking Works
The two biggest friction points in online engagement shopping are always the same:
"What will this look like on my hand?" "How will this stack with a wedding band?"
Tangiblee removes both pain points instantly by supporting two high-intent user journeys:
Build the Set
Complete the Set
Build or Complete the Set -The Engagement-to-Wedding Band Flow
The journey begins when a new customer wants to Build the Set from scratch. Their goal is simple: create the full, multi-ring stack without confusion.
The Process: The shopper selects their dream engagement ring first. The key immediately becomes finding its perfect partner. Instead of navigating away, they simply click the Find Pair Wedding Bands button directly on the product page.
The Tangiblee Solution: Frictionless Flow. We guide them using a simple Submenu (with tabs for Engagement, Wedding, and optional Anniversary rings). This system creates a flawless, anchorless "find perfect pair" flow, eliminating friction and guiding their selection instantly from one screen.
Alternatively, many customers need to Complete the Set. This is for the existing ring owner whose goal is to find the perfect complementary band for a ring they already cherish.
Complete the Set: The customer selects the "Complete Your Set" option and uploads a photo of their hand with their existing ring via Virtual Try-On (VTO). Our technology then combines their personal photo and existing ring with items from your catalog, allowing them to instantly see and purchase the perfect complementary piece.
Premium On Model and 3D Virtual Try-On Ring Stacking
1. Pre-Stacked Engagement + Wedding Band (by Default)
PDP automatically displays a ready-to-wear stacked set on the model’s hand.
The default configuration is fully controlled by the brand.
This means shoppers instantly see a premium, editorial-grade bridal set without making a single selection.
2. Brand-Controlled Spacing
Brands define the exact spacing between rings for a true-to-design, on-brand visual.
Ensures consistent, luxurious imagery across the entire catalog.
3. Ideal for Wedding Set PDPs
Pre-built Wedding Sets
Wedding Bundles
Complete-the-Look storytelling
The result: Faster decisions, higher confidence, more full-set purchases.
Mastering Gemstone Sizing and Scale
The complexity of jewelry visualization extends beyond the bridal stack. The world of gemstone sizing presents a unique challenge: accurately conveying the scale and size of diverse shapes and colors online.
The Challenge is thatcustomers struggle to mentally scale pear, oval, or cushion-cut gemstones from a 2D image, leading to uncertainty, high return rates, and a negative impact on profitability.Tangiblee addresses this head-on with a cutting-edge tool that offers crucial peace of mind:
On-Hand/On-Ear Visualization: Customers experience how different-sized gemstones appear realistically on a hand or earlobe before purchase.
Explore Various Shapes: Customers easily switch between shapes (round, oval, pear) to see how each looks in various sizes.
Bring your customers closer to their perfect match — with the industry’s most realistic, interactive ring stacking and gemstone visualization technology.
Ready to Elevate Your Engagement & Wedding Experience? - Let Tangiblee turn your digital proposal journey into a lifetime of “Yes.”
Discover Tangiblee’s Record Once, Try On All virtual try-on for jewelry and watches.
Respect shoppers, reduce friction, boost engagement and sales.
Why It Matters
Online shopping for jewelry and watches has come a long way — but it’s still missing the spark that happens in-store. When customers walk into a boutique, they don’t just look at one product. They try on several, compare side by side, and play with possibilities until they feel that “this is the one” moment.
Now picture a shopper on your website. She clicks on a gold watch, opens the virtual try-on, and it looks great. But then she wonders, “What about the silver version?” Or that rose-gold piece she bookmarked last week? In most virtual try-ons, this is where the excitement stalls. She’d have to restart, reload, and eventually lose interest.
With Try-On All, that story takes a new turn. She records her wrist once, and suddenly the whole catalog opens up. She can swap between gold, silver, and rose-gold instantly, without interruptions. And as the product owner, you can even guide her — highlighting the items you’d like her to test out. The comparison feels effortless, and the experience feels fun.
This is the difference between a frustrated shopper who leaves your site and a happy customer who not only completes a purchase but also comes back for more.
For shoppers, Try-On All means freedom, comfort, and confidence. They feel respected — like the retailer truly values their time and their choices.
For retailers, it’s a growth engine: longer engagement, higher conversions, fewer returns, and stronger loyalty.
Because when you remove friction, you unlock trust. And trust is what keeps customers coming back.
How It Works
The beauty of Try-On All is its simplicity. Retailers don’t need to reinvent their online store — Tangiblee integrates directly into existing product pages. It works across desktop and mobile, making the experience as smooth at home as it is on the go.
Here’s how it looks in practice:
Record once → the shopper records their wrist, hand, or ear in just a few seconds.
Explore freely → they swap products instantly, comparing styles and colors without losing their flow.
Decide confidently → with all options at their fingertips, the right choice feels obvious — and goes straight into the cart.
No extra clicks, no new tabs, no lost momentum. A seamless, immersive shopping experience that mirrors the in-store experience, only online.
For retailers, enabling Try-On All isn’t just about upgrading technology. It’s about showing customers that their shopping journey matters, that their time is valued, and that your brand is committed to making them feel comfortable and inspired.
👉 Book a demo with Tangiblee and see how Try-On All can transform your product pages into a place where customers explore, compare, and buy — with confidence and joy.
