Innovation Spotlight: Deliver a personalized experience for your customers with Dynamic Comparison Items
Tangiblee
Kenzie DeLong
|
November 18, 2022
When shoppers walk through a physical store they often come across items that they weren’t necessarily looking for, and in some cases, they even purchase those items. Store owners strategically place certain items throughout the store to entice their shoppers to purchase more than they originally came in for.
This advantageous placement strategy can be harder to accomplish through an online store. Tangiblee is excited to announce Dynamic Comparison Items, a feature that allows online retailers to curate custom recommendations for their shoppers based on the product they are viewing.
Dynamic Comparison Feature: Wishlist Items
Here’s how it works: Within the Tangiblee solution, shoppers will be presented with a customized list of reference items in the carousel that they can compare, stack or swap with their current item. This allows shoppers to be exposed to other items from the retailer’s catalog without having to scroll through the entire website.
Shoppers can also view their recently viewed and wishlist items within the Tangiblee solution. This creates a seamless experience, alleviating the need for them to navigate back and forth across product pages to compare items. Tangiblee works with your site’s existing recommendation logic to show recommended items based on viewing trends and other personalization data.
Dynamic Comparison Feature: Recently Viewed Items
Increase Revenue Per Visitor (RPV) and Average Order Value (AOV) by providing custom recommendations for your shoppers and allowing them to have a consistent online shopping experience.
To learn more about what this feature could mean for your e-commerce site, schedule a free demo here.
Discover Tangiblee’s Record Once, Try On All virtual try-on for jewelry and watches.
Respect shoppers, reduce friction, boost engagement and sales.
Why It Matters
Online shopping for jewelry and watches has come a long way — but it’s still missing the spark that happens in-store. When customers walk into a boutique, they don’t just look at one product. They try on several, compare side by side, and play with possibilities until they feel that “this is the one” moment.
Now picture a shopper on your website. She clicks on a gold watch, opens the virtual try-on, and it looks great. But then she wonders, “What about the silver version?” Or that rose-gold piece she bookmarked last week? In most virtual try-ons, this is where the excitement stalls. She’d have to restart, reload, and eventually lose interest.
With Try-On All, that story takes a new turn. She records her wrist once, and suddenly the whole catalog opens up. She can swap between gold, silver, and rose-gold instantly, without interruptions. And as the product owner, you can even guide her — highlighting the items you’d like her to test out. The comparison feels effortless, and the experience feels fun.
This is the difference between a frustrated shopper who leaves your site and a happy customer who not only completes a purchase but also comes back for more.
For shoppers, Try-On All means freedom, comfort, and confidence. They feel respected — like the retailer truly values their time and their choices.
For retailers, it’s a growth engine: longer engagement, higher conversions, fewer returns, and stronger loyalty.
Because when you remove friction, you unlock trust. And trust is what keeps customers coming back.
How It Works
The beauty of Try-On All is its simplicity. Retailers don’t need to reinvent their online store — Tangiblee integrates directly into existing product pages. It works across desktop and mobile, making the experience as smooth at home as it is on the go.
Here’s how it looks in practice:
Record once → the shopper records their wrist, hand, or ear in just a few seconds.
Explore freely → they swap products instantly, comparing styles and colors without losing their flow.
Decide confidently → with all options at their fingertips, the right choice feels obvious — and goes straight into the cart.
No extra clicks, no new tabs, no lost momentum. A seamless, immersive shopping experience that mirrors the in-store experience, only online.
For retailers, enabling Try-On All isn’t just about upgrading technology. It’s about showing customers that their shopping journey matters, that their time is valued, and that your brand is committed to making them feel comfortable and inspired.
👉 Book a demo with Tangiblee and see how Try-On All can transform your product pages into a place where customers explore, compare, and buy — with confidence and joy.
Managed Visual Storytelling for Jewelry, Watches & Luxury Retail. At Scale.
In the fast-evolving world of luxury e-commerce, storytelling is no longer optional — it's the key to turning browsers into buyers and standing out in a saturated market.
When it comes to jewelry and watches, storytelling means more than product descriptions. It's about evoking emotion, desire, legacy — and giving your customers the ability to see themselves in the story.
That’s where Tangiblee’s Augmented Reality and Virtual Try-On come in — combined with our Scalable Content Concierge, we help you bring immersive, premium product experiences to your customers at scale — and without adding pressure to your creative team.
What is Storytelling in Luxury Retail?
Storytelling is the art of making a product more than an object — it's about showcasing the craftsmanship, emotion, and narrative behind every piece. With jewelry and watches, this is deeply visual and emotional. Our technology helps you communicate that visually and interactively, across all digital touchpoints.
Picture This — A Human Story
You run a jewelry brand. You’ve got an incredible product — a signature ring, a limited-edition watch, a bold new collection.
Now imagine this:
One hero image that stops the scroll.
A 360° spin showing every intricate detail.
A premium on-model photo that sparks desire.
A short video clip perfect for ads or Instagram.
An interactive virtual try-on that lets shoppers see how it looks on them — instantly.
That’s not a wishlist. That’s what Tangiblee delivers.
We’ve been helping brands transform their entire product line into high-impact digital content — ready to tell the full story of your shop, product by product.
With our Scalable Content Concierge, you don't need to coordinate photoshoots, create 3D models, or ship physical items. We take the images you already have and deliver:
