Revolutionizing Jewelry Imagery: The Evolution of Tangiblee’s On-Model Imagery for E-commerce Retailers
The Old Way: Jewelry Shopping Online Was a Gamble
It's 2018, you're trying to buy jewelry online.
The website only has a couple of product photos on a white background. The dimensions are missing on most of the listings you look at. You have no idea the scale of anything, let alone how it would look on you. You aren't sure if it will work, but you order it anyway. When it arrives, you're frustrated that the stone is much smaller than you had imagined; now, you have to print a return label and find time to drop it off. This experience has minimized your confidence in online shopping.
Before e-commerce became necessary, Tangiblee was already leading the charge in transforming how jewelry was sold online. We provided sizing tools, comparison features, and on-model imagery, giving customers the experience they couldn't get static product photos alone.
The 2D Solution That Changed the Game
When jewelry retailers wanted an augmented reality virtual try-on feature, they needed to allocate considerable resources for 3D asset creation, AR software development, platform integration (if a suitable platform existed), and scaling infrastructure.
Tangiblee's 2D solution provided a clear path forward from the start. By utilizing readily available product data and dimensions, we helped customers address their fundamental questions:
- How does the item look on me?
- How does it appear in different contexts?
- And how does the size of this product compare to other items in the catalog?
We enabled brands to create truly immersive experiences even before they realized it was a necessity.
With Tangiblee's AI technology, our solution has become both scalable and cost-effective, revolutionizing entire product catalogs. There is no need to provide 3D files; instead, Tangiblee's clients can utilize Virtual Try-On and sizing tools based on 2D images, allowing customers to gather all the necessary information for making a purchase.
When the pandemic struck, retailers were compelled to rethink their strategies. Physical stores closed, and e-commerce surged. Shoppers required greater interaction and confidence in their online purchases, especially for something as personal as jewelry.
Virtual Try-On: A New Era of Jewelry Shopping
In response to this demand, we launched 2D Virtual Try-On and 3D VTO Clip, both based on existing product imagery. This innovative method allows customers to engage with jewelry online in a completely new way.
Unlike traditional AR solutions, VTO Clip allows users to keep both hands free while trying on each piece, promoting more interaction — such as stacking, swapping, zooming, and sharing. Users can record once and try on the entire catalog seamlessly.
We have elevated Tangiblee's AI engine by revolutionizing on-model imagery, making our on-model product content as dynamic, if not more so, than traditional photoshoots—without the need for costly and timely photoshoots.
The best part? It's scalable. Our technology integrates smoothly across your entire catalog, providing a rich, interactive experience that showcases every variant with just 3 to 5 images per product.
*It's important to note that our solution does not replace your photographers or photo studios; we augment their process with technology to increase their output 10X.
AI-Powered Scaling: Efficiency and Cost Savings
"Tangiblee automates the creation of stunning product visuals, freeing retailers from the limitations of traditional photography. Our platform integrates seamlessly and delivers high-quality content faster and more affordably."
CTO | Yevgeniy Kuznetsov
The Tangiblee Advantage: Full-Service, Seamless Integration
At Tangiblee, we believe the future of e-commerce is rooted in creating immersive and interactive experiences that inspire confidence and delight customers. With Tangiblee, every jewelry brand—regardless of size or budget — can harness the power of visual storytelling. Over the past 11 years, our features, solutions, and services have evolved significantly, and we are currently developing the next generation of our products.
As we continue to innovate, Tangiblee remains committed to redefining jewelry e-commerce—empowering brands with solutions that bring their customers closer to the purchase.
Book a Demo to discover more!