August 23, 2023
Industry Trends
What Does Artificial Intelligence Mean for E-Commerce?
Artificial intelligence has transformed digital retail, enhancing customer experience, marketing precision, and decision-making. However, AI's capabilities should be understood realistically, as exemplified by ChatGPT's limitations. Despite shortcomings, AI's potential remains vast, evident in retail's adoption of AI for personalization, support, inventory, fraud prevention, and more.