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Optimize Your Existing Product Imagery To Create Immersive Online Experiences

Tangiblee
Kenzie Wilson
  |  
May 6, 2024
Optimize Your Existing Product Imagery To Create Immersive Online Experiences

Product photography is expensive and time-consuming. Average rates can range from $20 - $300 per product. This doesn’t include the time that full-time employees spend coordinating and managing the shoot. 

Once the product photography is shot, there is little personalization or customizations that can be made. Therefore, shoppers are only presented with limited product photographs that don’t offer any interactivity. 

Given the limited selection of photos, it can be difficult for online shoppers to purchase with confidence. To increase customer confidence, retailers feel that the only option is to re-shoot additional product imagery. Which again is incredibly costly and time-consuming. 

However, retailers can optimize their existing product imagery to increase customer confidence, reduce returns, and increase revenue per visitor with immersive shopping solutions. Using a single line of code, online retailers can equip their e-commerce websites with Tangiblee experiences including Virtual Try-On, Contextual Shopping, Lifestyle Content, and more. 

Tangiblee takes the retailer’s existing 2D content and creates immersive shopping experiences. Retailers aren’t required to take additional product imagery or commit a full-time employee to manage the software. Our team takes on all of the heavy lifting managing, auditing, and maintaining the experience. 

Once we retrieve the 2D assets from the retailer, our team is able to place them realistically on lifestyle models and generate model imagery with no additional photography. Tangiblee can create virtual try on and comparison experiences from these 2D assets that increase revenue per visitor and conversions. 

To learn more about optimizing your existing product imagery, schedule a demo today.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.

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Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.

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También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.

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Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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