Four Retailers that Offer Virtual Try-On (VTO) for Engagement Rings
Tangiblee
Kenzie Wilson
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April 26, 2023
An engagement ring is one of the most important purchases of a couple’s life. Not only is it a big commitment financially, but it also represents their future life together. Many couples will go to a jeweler to try on various types of rings; however, some couples don’t live close to a jeweler or don’t have the time.
Virtual engagement ring try-on has changed the game. Couples are now able to try on endless engagement ring styles from the comfort of their own home. For jewelry retailers, adding this capability to big-ticket items, like diamond engagement and wedding rings, also increases revenue without the cost of additional advertising spend. Below is a list of four retailers that are offering virtual try on of engagement rings.
VRAI uses sustainably-created diamonds to craft beautifully unique jewelry. Keeping sustainability at the forefront, VRAI is always looking for ways to lower their carbon footprint including reducing returns. Thus, VRAI started offering virtual try on for their jewelry products including engagement rings.
Shoppers are able to virtually try on an assortment of engagement rings until they find the perfect one for them. Couples can purchase knowing exactly how the ring will look on their own hand.
A member of the world’s largest jewelry retailer, Signet, Jared operates more than 200 stores in the US. The brand believes in spectacular expressions of love and specializes in engagement and wedding rings. Jared wants their online store to mimic the experience that customers have in-store, which includes allowing shoppers to try before they buy.
By equipping their catalog with VTO, Jared gives online shoppers the confidence to purchase the most important piece of jewelry in a couple's life.
Established in 1862, H. Samuel wants their customers to be able to shop their preferred way. Whether that is in stores or online, customers feel confident in their purchases.
As another member of Signet, H. Samuel implemented VTO to provide that confidence to their customers.
Based in the UK, Goldsmiths has been providing quality jewelry for more than 230 years. Trusted by many for their exceptional quality, many couples come to Goldsmiths in hopes of finding the ring of their dreams.
With VTO, this is easier than ever. Couples can try on endless amounts of rings from the comfort of their own home before ever entering a jewelry store.
Virtual Try-On for an Engagement Ring
An engagement ring is more than just a piece of jewelry, it is a commitment to spend the rest of your life with the one you love. Help your online shoppers find the ring of their dreams by allowing them to virtually try on the engagement rings in your catalog.
Increase your online revenue without spending additional advertising budget by equipping your e-commerce website with VTO. To learn more about VTO for engagement rings, schedule a demo today.
The world of gemstones is a kaleidoscope of colors, shapes, and sizes, each with a unique allure. This inherent diversity presents a significant challenge for online retailers, as accurately conveying the size and scale of these precious stones can be incredibly complex.
Tangiblee's gemstone sizing tool empowers jewelry retailers and gemstone producers to elevate their online presence and drive sales by offering customers a unique and valuable shopping experience.
The Challenge:
Online jewelry shopping presents unique challenges. Customers struggle to visualize the size and scale of gemstones, leading to uncertainty and potential returns.
This can negatively impact customer satisfaction and erode retailer and producer profitability.
Tangiblee's Solution:
Tangiblee addresses this challenge with a cutting-edge gemstone sizing tool that allows customers to:
Visualize Gemstones on Hand or Ear: Experience how different-sized gemstones appear on a hand or earlobe, providing a realistic preview before purchase.
Explore Various Shapes: Easily switch between different gemstone shapes (round, oval, pear, etc.) and see how each looks in various sizes.
Enhance the Shopping Journey: Create an interactive and engaging shopping experience that captivates customers and encourages exploration.
Benefits for Retailers & Producers:
Reduced Returns: By minimizing the "guesswork" for customers, you significantly reduce the likelihood of returns, improving customer satisfaction and boosting your bottom line.
Increased Sales: The interactive and engaging experience encourages customers to spend more time on your website, leading to increased dwell time and, ultimately, higher conversion rates.
Enhanced Brand Image: Position your brand as innovative and customer-centric by offering a unique and valuable shopping experience.
Competitive Advantage: Differentiate yourself from competitors by providing a cutting-edge tool that enhances the online shopping experience.
Stronger Retailer Relationships: For gemstone producers, this tool fosters more substantial relationships with retailers by providing them with a valuable tool to enhance their own customer experience.
Easy Integration and Customization:
Tangiblee's gemstone sizing tool is designed for easy integration into your existing website. It can be customized to match your brand's aesthetics and seamlessly integrate with your existing online store platform.
Here is an example of our current client, Reve Diamonds. View "Hand Visualizer"
Introduction: VTO Clip vs. Classic AR – What’s the Difference?
VTO Clip and live AR work differently. These differences affect their performance and users' feelings about them.
Classic AR relies on the user's device to overlay 3D models directly onto the real-time video feed. This reliance requires the AR system to constantly process the camera's input and render virtual objects in real time, aligning them accurately with the user's movements.
VTO Clip works differently. Instead of relying on real-time rendering, it uses a recorded video of the user's hand or wrist. It is processed on a server where high-poly models and sophisticated rendering techniques are applied.
Both approaches have their strengths, especially for customers who want to see how rings, watches, bracelets, and other accessories look on them before making a purchase.
But Tangiblee's VTO Clip offers several advantages over the classic AR approach. This article discusses these benefits and shows why VTO Clip is a superior choice for retailers and brands.
1. Record Once, Reuse Many Times – The Power of VTO Clip
One of the VTO Clip's most significant advantages is its ability to record a video once and reuse it across all your products.
Imagine you create a video of your hand wearing a generic bracelet. With VTO Clip, the same video can be used to visualize different bracelet styles and sizes without recording a new video for each product. This saves the online customer time and effort and ensures a consistent experience. By eliminating the need for prolonged or repetitive arm positioning during the virtual try-on process, VTO Clip helps avoid discomfort or "gorilla arm syndrome," which can negatively impact user satisfaction.
In contrast, classic AR often requires separate recordings or real-time adjustments for each product, which can be tedious.
2. Superior Quality Through Server-Side Rendering
A significant benefit of VTO Clip is its use of server-side rendering, which allows for a much higher-quality output. While classic AR must render each frame in real-time to avoid lag (usually within 33-50 milliseconds), VTO Clip pre-renders the video on the server.
Server-side rendering allows high-poly models and advanced techniques to produce a more detailed and realistic visualization. By pre-rendering the product visuals onto the recorded video, VTO Clip can afford to take longer—up to 1-2 minutes per frame—to ensure the highest quality output. This server-side processing enables more complex models and higher resolution. It also supports advanced visual effects, like better lighting and shadows. This approach creates a more realistic and attractive try-on experience. It also allows more devices to support the technology, including cheaper or less powerful ones.
3. Interactive & Shareable Content – Engage Your Customers
VTO Clip comes with advanced editing tools that are not available with classic AR. Users can pan through the video, zoom in and out, and stop on specific frames for a detailed look at the product. These features are especially beneficial for high-value items like jewelry and watches, where seeing intricate details from different angles is essential. With VTO Clip, you can explore every angle and detail at your leisure, creating a more thorough and satisfying shopping experience.
This interactive page allows users to pan, zoom, and even stack or move SKUs. Interactivity makes VTO Clip a versatile marketing tool that can be easily shared across different platforms, driving engagement and interest. In contrast, classic AR usually relies on static images and simple links, which are less engaging and shareable.
4. Effortless Coordination and Improved User Experience
Classic AR requires precise hand and finger placement when recording, which can be challenging, especially if you want to display multiple products or move a ring between different fingers.
With VTO Clip, you don't have to worry about perfect positioning while recording. First, recorda high-quality video, then choose and adjust the products. This two-step process simplifies the virtual try-on experience, making it more enjoyable and user-friendly.
5. Accurate Fit and Realistic Sizing for Maximum Confidence
VTO Clip offers a more realistic fit by calibrating for different wrist sizes. Size calibration is particularly useful for virtual try-ons of watches and bracelets, as it more accurately represents how a product will look and fit on your wrist than Classic AR. Accurate sizing is a weakness of classic AR because it requires transmitting multiple 3D models to the user's device; this can impact performance and limit the number of wrist sizes realistically rendered.
This calibration feature is essential in the watch category because traditional AR solutions often scale the entire 3D model rather than adjusting the size of the bracelet or the watch band, leading to an inaccurate representation of how the watch will look on different wrist sizes. Future developments in VTO Clip promise to bring even better body tracking capabilities, enhancing its usefulness and appeal.
Why VTO Clip Is the Future of Virtual Try-Ons
VTO Clip distinguishes itself with its versatility, high quality, and user-friendly features. It excels particularly for products requiring detailed and realistic representation, such as jewelry and watches. Its ability to reuse content across various products, with advanced editing features, beautification options, realistic fit calibration, and superior server-side rendering, makes VTO Clip the preferred choice for brands and e-commerce retailers.
VTO Clip allows scaling across complete product catalogs and avoids the high costs of 3D models.
VTO Clip is ready to lead in technology, providing innovative solutions that enhance user experience and boost e-commerce success.
Keep an eye on Tangiblee.com as we continue pushing the boundaries of what virtual try-ons can do!
