Redefining Online Furniture Shopping: Visualizing Home Decor

Furniture shopping as we know it has changed—here’s what the experts are saying.

According to a survey by Rev Insights, consumers are increasingly comfortable with making furniture purchases online. At the same time, the digital shopping experience for furniture isn't without its frustrations. The majority of participants in Rev's survey agreed on the importance of great product photography for one reason: visualization. 

A shopper at a brick-and-mortar outlet can see and feel a piece of furniture or decor before committing to a purchase. In-person shopping also allows a customer to measure and examine a product to see if it will fit into their space both physically and from an aesthetic perspective. If someone is buying more than one item, they can also look at their purchases side-by-side.

Online retail is different. There's no physical product to examine, nor is there an in-person sense of scale. It's incredibly difficult for someone to know if a product is right for them—and if someone does commit to a purchase they eventually regret, the return process can be an absolute nightmare. 

Addressing the The Challenges of Buying Furniture Online

Customers who choose to shop for furniture online face several unique challenges largely absent from in-person retail. 

Digital retail makes it incredibly challenging to assess size and style. Photos alone don't always provide enough information to gauge a product's proportions and aesthetics properly. So even if a retailer provides excellent, high-quality photography for every product listing, that still doesn't guarantee that a customer is getting the details they need. 

The lack of physical interaction means there's a ton of uncertainty in the online sales process. And when someone is purchasing multiple products? That uncertainty increases exponentially—especially if they have no way of seeing their chosen items side by side. 

Most retailers have realized by now that traditional imagery is no longer enough. Furniture businesses need to provide customers with better tools and a better digital shopping experience. 

Our room visualization tool allows them to do precisely that. 

‌Room Visualization: A Game Changer for Furniture Shopping

Augmented reality has been around for a while. The best retailers have always sought new and innovative ways to engage and empower their customers, leveraging technology to address customer concerns.

In this case, they're doing so by bridging the gap between physical and virtual. Room visualization allows a customer to see how a product looks in their own space, either designing a virtual room or superimposing the item onto their own space. Bringing products to life in this way provides a far more accurate understanding of size and style while also improving customer confidence.

For furniture retailers and their customers, tools like Tangiblee's Room View address the most significant challenges of buying and selling furniture online. Our solution empowers customers to easily and accurately assess the shape and size of everything from office furniture to wall art. That ability to make a more informed decision has a significant and notable effect on customer confidence as well as satisfaction, engagement, and sales.

A few success stories:

• After implementing Tangiblee, online furniture brand HipVan saw 9.1% increased revenue per visitor, a 7.97% increase in conversion rate and a 15% reduction in returns 
• Visitors who interacted with Tangiblee on Apt2B's website converted seven times more frequently and had an 11.8% higher average order value. 
• Coleman Furniture increased its revenue per visitor by 37.4% and its average order value by 20.4% via Tangiblee. 

Create More Engaging, Informative Shopping Experiences With Tangiblee

Customers are choosing to shop for home decor items online—and shoppers overwhelmingly bring their business to retailers that offer a compelling answer to the challenges of visualization. With Tangiblee, you can become that trusted retailer.

The future of furniture retail is digital and immersive—let’s make it work for you. Schedule a free demo with us.

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