So sammeln Sie E-Commerce-Analysen richtig

PDP - Product Detail Page

TYP - Thank You Page

Rules to follow to collect proper eCommerce analytics into Google Analytics

• Google Analytics cookies are not blocked on PDP and Thank You Page
• Transaction is registered within user's Google Analytics session started on PDP
• TYP transactions and PDP events are registered with the same GA Measurement Id
• In Google Analytics web portal:

•     1. dimension TransactiondId of a transaction:
•         1.1. has a non-empty value
•         1.2. is not duplicated

•     2. dimension ItemId of a transaction has a non-empty value
•     3. metric Revenue of a transaction is more than 0