How to collect eCommerce analytics properly
PDP - Product Detail Page
TYP - Thank You Page
Rules to follow to collect proper eCommerce analytics into Google Analytics
- Google Analytics cookies are not blocked on PDP and Thank You Page
- Transaction is registered within user's Google Analytics session started on PDP
- TYP transactions and PDP events are registered with the same GA Measurement Id
- In Google Analytics web portal:
- 1. dimension TransactiondId of a transaction:
- 1.1. has a non-empty value
- 1.2. is not duplicated
- 2. dimension ItemId of a transaction has a non-empty value
- 3. metric Revenue of a transaction is more than 0