What is the Tangiblee InfoPortal?

During discussions related to analytics, you might hear Tangiblee reference our InfoPortal. The Tangiblee InfoPortal is a middleware which is used for data transfer purposes.

We use Google Analytics as our main source of truth for data analysis and collection. However a majority of our events are sent to our InfoPortal first, where they are aggregated and sent into GA Property as a batch. This helps to streamline our data collection and help to further mitigate any privacy concerns.